Oatmeal business

"Oatmeal" attracted attention as a training and diet food during COVID-19 as a measure against weight gain and intestinal activation, and the volume of sales of has been expanding.
However, the market is still in the growing phase because the usage methods are not yet extensively known.
Therefore, in order to urge market entry of business players, we are disseminating useful information through business media.

Business Features

Quality control of supply chain

Kanematsu procures raw material through producers who are experienced in cultivation management of oats in the country of production, and also manages the history of the producer. The oats go through a material quality check (grading), and after the oats are properly stored by a processor, they are processed by a reliable supplier who can offer a suitable processing control system therefore, we can ensure a stable supply of oats.

Supporting BtoC business of customers

We will ensure that mass retailers and customers who offer online shopping are able to provide high quality and safe products to the market, through the selection of partners and packaging companies.
We also handle private brand (PB) products of customers.

Web media (Contribute to expansion of oatmeal market)

We released the business media "Oatmeal BUSINESS" for expanding the future of the remarkably growing oatmeal market.
This site provides tips and ideas to become successful to all businesspersons related to "oatmeal," where further expansion of the market is expected.
The life style media "With OATS" has also been released at the same time, in order to properly and pleasantly spread the attractiveness and deliciousness of oatmeal, and the gratification of new eating habits to general consumers.

Business focus areas

The main importing countries are Australia, Finland & North America.
We are also locating new suppliers in order to maintain a stable supply.
We provide suitable products based on the cultivation characteristics of each place of production of oats, and the quality control system that has been performed with suppliers over many years.

Contact Us

If you wish to request materials or obtain detailed information about our products and services, please use the contact form.

See other departments of Grain, Oilseeds & Feedstuff Div.